About Us
Founded in 2009 as Direction PR, our company has evolved over the years to meet the changing needs of our clients and the communications industry. As our services expanded beyond traditional public relations, we transitioned to It’s Only Write Communications and now operate as Erika Dawkins Communications. While our registered business name remains Direction PR, our DBA reflects the broader creative, marketing, branding, and communications services we provide today.
Erika Dawkins Communications is a creative communications consultancy that believes in creating dynamic stories and visuals that connect organizations to their audiences.
Since 2009, we have consistently helped organizations of all sizes, develop their voice and image. We are passionate about redefining the standards of creativity, design, marketing, and public relations to empower businesses and individuals to achieve their goals. With a harmonious fusion of innovation, strategy, and expertise, we are committed to delivering unparalleled creative solutions that elevate brands and foster meaningful connections with their audiences.
We love helping brands turn ambitions into reality.
Our Founder
Our founder, Erika R. Dawkins, is a forward-thinking communications specialist who is passionate about helping others grow their businesses through effective communication. With over 15 years of experience, she assists organizations with bridging the gap between their product or service, and their customer by establishing a clear message and making an impact. Erika travels the country speaking and training others on communication and digital media trends, leaving them with the tools to effectively develop and manage their communications.
She does not believe in a one size fits all communication strategy!
As founder and president of Erika Dawkins Communications, Erika's goal is to provide the perfect solution to a business's communication needs.
Erika has a bachelor's degree in Mass Communications and a master's degree in Media Communications with a concentration in Public Relations, and many digital and content marketing certifications.
Erika has a passion for education, so when she isn't working diligently on strategy, she spends her time in the classroom, passing her knowledge on to the next generation of communicators, as a Professor of Communications.
