What If Your Brand Was a Person? Building a Brand with a Personality People Remember

Let’s play a little game. Imagine your brand walks into a crowded room. Heads turn. What are they wearing? A cropped leather jacket or a cozy, oversized sweater? Are they sipping matcha while dropping clever one-liners, or are they hyping up the crowd with big energy and bold ideas?

Here’s the secret: the most unforgettable brands feel like people. They’ve got quirks, charm, opinions, and yes, even a signature style. That’s because people connect with people… not faceless companies. So, if your brand had a personality, what would it be?

Step 1: Give Them a Voice

Think about how your brand talks. Are they playful and witty like a bestie with great memes? Or calm, grounded, and wise like a trusted mentor? Your brand voice should sound like them everywhere, from Instagram captions to email subject lines. The more consistent the vibe, the more your audience will recognize (and trust) you.

Step 2: Dress the Part

Let’s talk wardrobe. Your brand’s visual identity, colors, fonts, design style, is the outfit they wear every day. A vibrant palette and handwritten fonts? That’s your fun, artsy friend. Sleek black and modern lines? Hello, stylish minimalist. Let your visuals match your brand’s energy and story.

Step 3: Know What Lights Them Up

What makes your brand tick? What are they passionate about? What makes them jump up and say, “This is SO me”? That spark, that clarity, is what draws your audience in. Your brand’s values and excitement should shine through everything from your content to your customer service.

When you treat your brand like a real person with a story to tell, it becomes more than just a business. It becomes magnetic. Relatable. Real. And way more fun.

So ask yourself: If your brand was a person, would people want to sit next to them at dinner? Would they text them back? Would they remember them the next day?

Make sure the answer is always, absolutely.